Newegg has really gone to hell over the past couple years. They used to have the lowest prices online, and were typically 25% below what I'd pay if I walked into Fry's Electronics, MicroCenter, or CompUSA (when they had stores). Sad to say, but I usually drive 15 miles to MicroCenter in Tustin, CA to buy most computer parts since most of their prices are easily on par with the online e-tailers, plus I don't have to wait for UPS to come. They even price their CPU's according to the best prices at the internet stores. I paid $199 for my i7 860 a year ago, while Newegg is still $279 right this moment.
And FYI.... Microcenter isn't charging a dime over MSRP for this video card.
I'm quite surprised how nVidia (and ATi) even put up with retailers adding markups over MSRP to their products. A very common practice when drafting a contract between manufacturer/distributor and retailer is to have it contain a clause stating that authorized retailers are not permitted to charge over MSRP. In addition, contracts tend to contain rules about much below MSRP (above dealer cost) a product can be sold. We did that at Oettinger GmbH (a VW and Audi tuner) in order to keep our nationwide dealer network from killing each other, and their own businesses if one shop had a distinct advantage because of low overhead costs. It also ensured we could prevent gray market goods from sneaking in as well as making sure parts were sold and installed via our dealers. Inexperienced body shops tended to do horrible jobs on body kit fit, even simple exhaust installs would wind up crooked.






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