I thought only Nvidia was capable of this naming stupidity, but now i see AMD is too.

They think we need bigger numbers to keep buying. Not just a bigger series number, but further along in the series.

I can just imagine the marketing-critters in the Nvidia marketing department when they were discussing going from 9xxx series to a 3 digit number... i bet they were losing sleep over that, fearing people wouldn't buy as many because of the lower number.

Lying to your customers indirectly by making a 6870 inferior or about the same compared to a 5870 just pisses me off, but oh well.