This card is not directly targeted at the 5770 or the 5850, it's all over the 5830 & its respective price point, the void between the 5770 & 5850.

If you wanted a cheaper 5850 then this is the card that has the best chance thus far of getting ATI to adjust their pricing to help make up for the 5830's short comings so why whine about it, this is good for everyone.