I will admit that I do use adblocker, though it's mostly used for blocking sig images as some ppl just can't comprehend rules for some reason.
Here is a SS of 2 FF windows of that topic I linked to earlier.
A well formatted text post listing sponsors and the hardware they donated is all the thanks needed IMO.
EX.
I would like to thanks my sponsors for this build.
Mainboard:
EVGA- X58 SLI (132-BL-E758-A1)
Graphic cards:
EVGA- GeForce GTX 480 (015-P3-1480-AR) Qty. 2
Memory:
Crucial-3GB kit (1GBx3), Ballistix Tracer 240-pin DIMM (with LEDs), DDR3 PC3-12800 memory module (BL3KIT12864TR1608) Qty. 2
etc...
Pictures of the products aren't really necessary in the first post as they'll been seen throughout the log.
As for the "limited to liquid cooling" build logs, that's too narrow of a viewpoint. Air cooled rigs can be just as easily sponsored. You also have to look at the broader picture, that a manu can sponsor more than one build at a time for the same cost of a paid ad meaning they get X number the times coverage for the same dollars invested, plus those build logs would get splattered over many different forums multiplying the dollar/coverage ratio even further making it even more cost effective.
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