DB, I fully understand you and maybe you even know - I'm a fan of yours
Just to think about the possible view of the ad-client who pays the forum-owner:
What will the ad-client think, if he sees other companies ad-banners on the page where he has to pay for the placement ... and they don't have to pay for it?
Yes, he might feel stupid to pay for it.
What's the solution for him?
To give up paid ad-placment on the specific website.
Maybe he even thinks "hey I'm clever, I don't pay the forum guy XXX$ per month for the Ad anymore, I better invest only 50$ to give it to a guy who then bombs his worklog with ad-banners for my company".
Who get's something in the whole process if it happens like this?
Everyone except the person who runs the forum.
Therefore it makes sense to me that a solution is needed where the forum-owner is not the stupid one at the end.
Of course it's a dream if a forum-owner doesn't need any money because he is able to run the forum completely independent, but even someone like this would not like to have these ads in his project.
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