At the time, the best computer architects from Hewlett-Packard and Intel got together to create the next-generation big iron architecture, the Itanium family.
The thought was it would cascade down to low-end computers because it was believed the 32-bit x86 architecture would run out of gas. You remember we went through the PowerPC alliance against Intel. And x86 kept growing upwards. We beat back PowerPC. We beat back the ACE consortium.
We fooled ourselves a little bit because x86 beat back the Itanium challenge. The x86 Xeon servers and Opteron grew up faster into the server space than anyone thought they would. Itanium is profitable today. It’s growing market share in big iron architecture. But it certainly didn’t move down into the PC market as we had anticipated in the early 1990s. It made life difficult for Sun Microsystems. It did replace Precision Architecture at HP. So it is the big iron architecture, still battling with IBM at the very high end.
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