Yeah i get that, but look at for example EK or danger den logos, they did a special graphics for the lettering, which can also be used for the full name (in the case of danger den). What i'm saying is the current iterations you showed have just regular fonts, with a slight colour gradient.. Apart from the 3rd one in last batch (with the stylized drop) which *just starts* to look like something original. The idea is to associate a simple yet original visual in the mind of customers to your brand - which standard fonts wont achieve. I know it's not easy at all
edit: also you could think of a separate drawing for the logo, ala Lian Li (their little circle thing), Silverstone, Swiftech (the star), etc.
Bookmarks