If the day comes where Nvidia launches Fermi at 299$ then that's the day where they also start charging royalties for playing any games on your pc. Just like video games do.

It's way too unlikely that such a massive and expensive chip will sell for so little retail, especially since all the AMD price rises. Nvidia's loyalty based customers are a much much greater number then many believe. Even if Fermi is SLOWER than Cypress, there are enough Nvidia loyals that will buy it regardless and keep them at a safe revenue margin.

Just go fishing for all the posts claiming Nvidia cards "feel better", are "more reliable", "graphics look nicer" etc. as their reason for purchase and you will see exactly the people I'm talking about here.

I believe the only thing that can make Fermi fail is not launching it.