My newsletter came today

The next generation of NVIDIA GeForce GPU is coming – and it’s built for the ultimate gaming experience
Code named GF100, the upcoming addition to the GeForce lineup will deliver unparalleled 3D realism, brilliant Microsoft DirectX 11 graphics, and immersive NVIDIA® 3D Vision™ gaming; all with incredible performance. And yes, it’s ok to drool.
Some gumf is linked to here too .

Packing in 3 billion transistors, double the CUDA cores of previous generation GPUs¹, a high speed GDDR5 memory interface, and full DirectX 11 support, GF100 is designed for groundbreaking graphics performance. With a revolutionary new scalable geometry pipeline and enhanced anti-aliasing capabilities, GF100 delivers both unrivalled performance and breathtaking image quality.
Seems DirectX 11 is not quite so insignificant for nVidia now

Ray tracing:

GF100 brings interactive ray tracing to the consumer market for the first time, providing a glimpse into the future of visual realism in games. By tracing the path of light through a 3D scene, ray tracing uses the power of the GPU to create spectacular, photo-realistic visuals. Thanks to the innovative unified cache architecture in GF100, ray tracing runs up to 4 times faster than prior generation GPUs.
John