Well I have done my best to ONLY buy ASUS R.O.G. motherboards thus far, and here are some reasons (dont worry I to am very dissapointed not only with the boards but the tech and rma support from asus and am thinking long and hard about switching to EVGA or gigabyte for my next upgrade i.e. P55/X58)

1: the bios layout is nice and I can tweak the crap out of any asus board easire then any other i hav ever used i.e. DFI msi and gigabyte
2: the overall look of them is just win
3: the features i.e. volti led, led poster and software i.e. 3dmarks/games

Now here are what needs to be fixed imo

1: bios support is ridiculous if we're sometime $100 more for these boards we should not need a modded bios (thanx KET) to make the features work right and make the board perform better all around
2: tech support is HORRID from asus I went on live chat staing my LED poster just stopped working for no reason at all and asus says "well you can buy a new one or RMA the WHOLE board just to get another LED poster ABSURD I pay $100 extra for a ROG stamped board and get told i need to pay more to get an included feature to work?!?!!?! WRONG
3: all around just less than par for a "top of the line" lineup i mean come on!

There for my inevitable upgrade more than likely will bet a non asus board because the headaches are rediculous sorry asus but i just cant take it any longer

P.S. i do use the cpu level up on occasion and so far that feature has been great