I think you're not. To put it short, you can't expect ATi and NVIDIA to make the fastest advancing technologies in the world, or otherwise they are failing... usually number of transistors, processing speed, memory capacities, etc, doubles more or less every 2 years (Moore's Law). What make you think that if a graphic card manufacturer doesn't double this rate then it's failing?
You mention some past examples (RV770, G80) but you fail to mention that those examples were epic milestones in the history of the company exactly because they were performance jumps much higher than expected and both had a gross impact on the market. Probably other examples can be found during the history of both companies (Radeon 9700/9800, for example, but I don't remember if that was a doubling or not), but you shouldn't consider everything different than an epic, historic success as a fail...
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