I think millertime has part of it right, in our normal loops it might not be but these guys tested with a water chiller and not a closed recirculating loop. There is probably a non linear curve to how much heat the radiator dissipates depending on flow, and a non linear curve on how well the air absorbs heat depending on cfm. There is I'm guessing a turning point where curves go down when the flow is increased, and this means there is a perfect equilibrium point where there is a certain amount of flow that you can reach that will give you the best temps at that certain CFM.
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