Say good bye to i7-940

[naokaji]

As in the past if AMD had a chip that performed at the same level or better than Intel then AMD would be charging more for the higher bins. It's not like AMD want to be pricing their top BE's at low end Intel quad prices.

QFT.

Here are some AMD prices from 4 years ago.

Athlon 64 X2 4200+ $537
Athlon 64 X2 4400+ $581
Athlon 64 X2 4600+ $803
Athlon 64 X2 4800+ $1001

source

[rocket733]

There's a lot more than goes into pricing than meets the eye. While it's possible to sell more chips at a cheaper price, whether or not it's a good idea depends on the price elasticity of demand. This determines how many more chips will be sold given the price, so a price drop of $1 might only sell 1 more chip, or a price drop of $100 might only sell 3 or 4 more chips so it really depends on this measurement along with many other factors to correctly determine prices to maximize revenue and profits.