I think the point is that no one would make a lateral move to these chips, however if they were running an older chip and they now have the choice between AMD and Intel as we use to, they would go with AMD. Usually the costs associated with building an AMD system are less than an Intel system and not everyone is going to shell out between $700 to $900 to get into the I7's. It's a consideration when you are building a completely new system because yours is 2-3 years old, but if you just want to upgrade your 1 year old system then you will probably want to use as much of the old system, i.e. memory, that you can.