[RUMOR] Industry source: Lynnfield hard to overclock

[T_Flight]

There is a very staunch critic of AMD (www.overclockers.com) which sometimes pushes to the edge, but every once and a while he makes a decent point... and one point I think fits the bill is this one:

http://www.overclockers.com/index.ph...rs&Itemid=4263

He argues that Intel is working toward putting a more definitive divide between their luxury line CPUs and the more common man/retail CPUs ... this may not be too far from the truth. The 3-channel Bloomfield parts may be the retail, 'premium' line he talks about while the more integrated and less customizable line are the Dell, HP, Gateway specials.

I do not like the idea, but looking at it from a different perspective it is easy to see why ... and it results from a desire to milk more money -- i.e. charge 200-1000 for premium, OCable CPUs, and 100-200 for non OCable CPUs ... that way, people are not tempted to purchase a low end CPU to get high end performance. .... cheesy, stinks, but it looks like it is heading that direction if Ed (oveclockers.com) is correct.

It's smart buisness. It's made them money, and they then put that money into R&D to keep the performance edge, and continually innovate new products. The good part for us is their buisness model is very smart, and shows security. Nobody has to worry whether Intel will be around.

Intel has ran their buisness very intelligently. They know you have to make money to survive, and to have the money needed for R&D. That's the thing I like most about Intel is that they have some highly intelligent people running things, and make smart moves.

They are giving each market segment what they want, and they are gonna grow and prosper. It's almost hard to believe that a Company that is such a giant could grow anymore than they already have, but the smart moves and forward thinking just keeps flowing there.

Who could ask for anything more? Each market segment has products that are tailor made for them. You sure can't get that anywhere else. They have successfully targeted every sub-market out there and fine tuned their line perfectly. Heck depending on what happens in this election I may have to bring back some of the money I have locked down offshore and get back into the market again. Things are looking up up up for this company. They have their ass wired tight.

[JumpingJack]

It's smart buisness. It's made them money, and they then put that money into R&D to keep the performance edge, and continually innovate new products. The good part for us is their buisness model is very smart, and shows security. Nobody has to worry whether Intel will be around.

Intel has ran their buisness very intelligently. They know you have to make money to survive, and to have the money needed for R&D. That's the thing I like most about Intel is that they have some highly intelligent people running things, and make smart moves.

Well -- many arguments both ways.... taking the smart business approach as you argue, one can understand why Intel would want to direct performance orient people to premium oriented CPUs ... raise ASPs, charge what the market will accept, and get 200 or more for a low end premium vs a low end non premium...

However, my advice to Intel --- make the enthusiast happy.... make them feel loved, and get loved in return ok... sappy, silly but what I mean is ... AMD found a great deal of success providing quality parts at low price to the hobbyist/enthusiast to play with ... in return, these same people help market their product to family, friends, and in forums ... I think it is a mistake making a part that 'shuts' out the weekend overclocker -- it doesn't show any love

Jack

[T_Flight]

Well -- many arguments both ways.... taking the smart business approach as you argue, one can understand why Intel would want to direct performance orient people to premium oriented CPUs ... raise ASPs, charge what the market will accept, and get 200 or more for a low end premium vs a low end non premium...

However, my advice to Intel --- make the enthusiast happy.... make them feel loved, and get loved in return ok... sappy, silly but what I mean is ... AMD found a great deal of success providing quality parts at low price to the hobbyist/enthusiast to play with ... in return, these same people help market their product to family, friends, and in forums ... I think it is a mistake making a part that 'shuts' out the weekend overclocker -- it doesn't show any love

Jack

Yeah, I'm an OC'er so I can definitely agree with you there. What bothers me is where AMD is at now. Their FX line was awesome. Those things were rockin'. They were cleaning up in the benchmarks and gaming performance was off the charts, but then...Conroe. I saw a sig quote that said "got knocked into the Intensive Care Unit." I knew that was coming. I was watching thinking "man, they better watch out with low margins and low total net worth. If Intel ever regains the performance edge it's gonna be fatal." Boy, do I wish that wouldn't have happened like it did. Instead of the 500-600 dollar enthusisast chip, we'd be looking at 3-400 dollars. We'd also be looking at the rebirth iof the FX days, hopfully at a price that would keep them in the black this time.

One thing I have noticed with Intel that's a problem are the EE's are still silly. I would love to own one, but there is no way I'm gonna pay a grand for a unlocked multi. That unlocked multi costs them nothing, and I'm not gonna pay 500 dollars for it. That is one place where marketing is poor. I *might* pay 100 dollars more for it, but cannot bring myself to pay twice as much for an unlocked multi, a special black sticker, and a fancy designation.

I seriously worry about AMD. I do not want to see anything bad happen to that company. There is one company that is gonna help absorb some of the debt and they are restructuring some, but there is still lots of debt left, and because it takes money for R&D, I don't know how they are gonna develop a competitive CPU that can cut into Intels market. It takes 10's of millions of dollars to do that, and they just don't have it. It's depressing. Intel has it locked up and that is a problem for all of us...not just OC'ers. It's great if you're an investor though.

There is good and bad on both sides.