Man, this thread has gone downhill fast.
Regarding all of these "supposed" benchmarks showing the HD4870 being close to the GTX 280 under load, I say bollocks. Either the testing procedures are way out of wack ("hey, let's run 3DMark at default settings with the system plugged into a Kill A Watt!") or they aren't reporting it properly.
The reality of the situation is that under load the GTX 280 consumes up to 20% (around 70W) more power than the HD4870 while being disgustingly loud. That is the truth whether people accept it or not.
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