Quote Originally Posted by perkam View Post
Also, the fact that the HD 4x00 series barely fits the 150W envelope (4870) tells us that the reason for the lack of an ROP increase may have been power draw, which also supports the theory that higher configurations are possible if ATI forgoes the 150W power envelope.
Hmmmm, interesting. The thing is, ATI really needs a halo product, power consumption and cost be damned. This strategy has worked very well for Nvidia. Having the top spot in the graphs is a very powerful thing, even if that top product is <1% of your sales.