If marketed correctly, this could boost nvidia's motherboard sales. Since linkboost is a feature of the motherboard, you cannot call this a lock in and have the usual anti-trust allegations.
However, not telling reviewers was clearly a mistake.
Also, it isnt unfair in terms of comparing the 9600gt to ati cards. Effectively, the stock frequency is higher than what people originally thought. But people on intel/amd motherboards deserve to know this.
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