The main issue is you have to market for a broader audience, its all well and good showing dry ice on NB's etc but that in most cases puts the mild overclocker off buying as they think they have to cool it with special hardware etc.

We all laugh as DFI for the old LanParty pictures on the box but that really was the way to go IMO, now they have a more corporate look at thats quite cool also.

Forum marketing also needs to be a little less focused on the extreme side of things and more on the weekend tweakers etc which really is where the money is.

X48 is coming after Cebit...I only test final boards so you guys can compare, so we wait anotyher month or so