this hasnt been a small loss for sony. they are definatly not making a profit this year from anything, cause the combined loss from the PS3 has eaten up all profits from thier other products, from PC's to the Bravia...
this isnt small news, as they said a few times, the PS3 could very well kill sony from the losses are so massive.

what I am saying... is if they can make it 2 more years... they can survive.
but they need a ton of help in various ways.
start selling them TV's like crazy... and every other product they got, cause the PS3 is not gonna be thier bread winner anytime soon.

but if they can make the PS3 far more attractive to customers... which in my opinion, will take some drastic measures to do...
could very easily get them to the point, where the gaming, becomes again, what makes them a profitable company.

companies like sony, dont go outta business...
its not in countries interest to let major companies that employ hundreds of thousands of people all over the world, go outta business.
but, it could very well lead them to becoming either a smaller company... or getting taken over, cause of how weak they are as a company.

for sony to survive, as they are.... they gotta really get the PS3 into peoples houses. thats the short end of it.
no if, and, or buts about it.
the trick is... how to get people to buy the PS3.