Asus/Gigabyte sells hundreds of thousands of motherboards annually. The number of software writers/engineers they have for updating BIOS versions for specific board must be based on populartity. Since we as Enthusiasts only account for an approximate 9% of company profits in motherboards (1% when you consider other products) it's not in Asus's best interest to conitnually update a BIOS for a board entering it's second year of production yet they have been and we should be grateful.
In fact they don't sell anything by improviing what you already paid for especially when they have already met and far surpassed the original specs and their obligations. When you consider your overcloking as high as 420 ~ 450FSB where prior to the Conroe, 300FSB was difficult with voltmodding, those of us complaining (and I am guilty of this myself) are not exactly poster-boys for gratitude.
I'm not saying as consumers we don't deserve service and as loyal repeat custmoers we don't deserve great service, but this is a company just like every other who most likely has no idea if you purchased three Asus boards every year for the last ten years, or this is your first. Why should your email be so important that someone should stop what their doing and begin writing BIOS for you or ME?
Point is the nature of this business is profits based on bulk, and if we are discontented with this think of how it would be to loose Asus right now? Even DFI is starting to fall behind in their "overclockability" . I ran out to get the NF590 for an Opteron 1212 and couldn;t gte the DFI to run the chip beyond 300FSB without pushing Vcore inotit, then Asus releases the 903 BIOS and I'm now running 320FSB like butta with absolutely no Vcore increase.
If your looking for an obsessive hobby which is highly technical and very DIY, try High End Audio. In that hobby you would have to purchase at least 25K in total hardware just to get into a mid level system, but you still wouldn't get the customer servce some are expecting on a $200 mobo. In Audiophile terms you would have to build a system around a 30k Loth X Silbatone Jl 300B integrated single ended power amp to get decent customer service and the respect of those who consider themselves knowledgeable (like some of the less humble on forums over the world).
If you were to compare the performance of our Asus P5W DH in the desktop DIY world to a power amplifier in the Audiophile world we would be the proud owners of a Wavac TH388 (monoblocs) using direct heated single ended 388-triode tubes. That will get you the service you want, of course this amplifier costs $350,000 for the monobloc pair and you don't get a suitecase like Tagan gives you with their 1KW PSU. Hell you can buy an Aston Martin for this much money and with the limited number of cars they make you would get better customer service there too.
Some say one of the best sounding tube amps on the planet (below).
Some say one of the best performing motherboards in the world (below),
Hope this puts it in some kind of perspective.....(:
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Strange comparison...


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