So, would people be happy with a card from AMD that has a performance level in the neighborhood of a GTX780/Titan? Sure it would be cool to get lower prices, but at the same time it's worrying. This is AMD's big upgrade, their new gen GPU, not just a GPU that is clocked a bit higher with some optimizations. Nvidias next gen will be out in, what, about half a year after AMD releases their new cards? And if Maxwell delivers even half of what is promised, AMD's next gen GPU is toast.