The ares is a 436w part http://www.techpowerup.com/reviews/ASUS/ARES/29.html
the cooler works fine. scroll down in this link
http://www.techpowerup.com/reviews/ASUS/ARES/34.html
Nvidia was staying within pci-e spec and underclocked their dual gpus with full spec chips, but used bad cooling designs so the temps were high.
The whole point of the dual gpu setups is to target the high end market for those that want more power out of their gpus to run resolutions like mine of 2560x1600. That is why I own a 5970.
Saying it can't be done is different from can they actually do it. Nvidia could do it they would just need to put more R&D into getting it done right to meet the user's demands of the target segment.
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