Quote Originally Posted by randomizer View Post
The average joe sees a bigger player and assumes it's better. If they increase the bitrate, it will go almost unnoticed by most, and they wouldn't appear to be innovating.
I don't know anyone with an screen big enough to see an 1080p youtube player. 720p is already extremely big for web.

I agree 100% with blaH. They could say that they doubled the bitrate and cal it "Super fine quality" or something. People also understand this.