Quote Originally Posted by Calmatory View Post
Early adopters would definitely get it, more market share for AMD. Christmas season coming, cheap and good cards, more market share for AMD.
The term "market share" sounds great but having market share without turning a profit on the cards sold is bad news.

Releasing a new GPU so far in advance of the competition is always a very risky move as you are forced to price it according to where you THINK the competition may be when it comes to price / performance. Last time, Nvidia bet too high and ended up having to take a hit when it came to compensating all the whining early adopters. This could be a reason for ATI to price their card according to where they think it will land in the current generation's performance spectrum.

At $299 that would put it in-line with the the GTX 285. This coupled with the "price premium" people will pay for it being the only DX11 card on the market is exactly why I don't think it will be $299 when it hits retail. Let's be honest, the ATI spinners can say anything they want when it comes to pricing but the rubber hits the road when it comes to actual retail gouging on new tech.