AMD Phenom II TWKR Black Edition spotted

[saaya]

I still hate Phenom for the name.

i worked at amd and heard the name before the launch and told all people at markom that had anything remotely to do with the processor naming thats its terrible and they should NOT use it... same for the logo... a comet? uhm a comet is a falling star, a star, something great and admired falling down, crashing and burning in flames and then exploding... hello? and thats what you markom people consider a good logo for a processor?

in the end it was the perfect logo for K10 cause K10 was amd falling down, crashing and burning and the cpus themselves were scorching hot

everything amd has done markom wise in the past years has been cr4p... phenom, the processor naming mess with numbers and letters, copying intels i7 processor naming, spending millions on advertising of their power efficiency just weeks before intel launched c2d which was way more power efficient, marketing their platforms aka dragon and spider which only got a shrug out of most people, if they even remembered it... fusion this fusion that, but besides some marketing slides and theory talk that was all... avivo this avivo that, but actually its 4 year old tech and it sucks... stream here and there, but whats it actually being used for besides f@h which is several years old too...

well at least they focussed on their hardware and while i dont think they go their cpu stuff done right yet, they certainly got their gpu stuff dont right.

i still dont get why they dont make their cpus wider like intel did with the core duo to core2duo move... it a mystery to me...
what was it, 3 to 4 issue or 4 to 5 issue? anyhow, sure the boost isnt big, but geez, they are up to 25% behind on ipc and intel wont get worse ipc over time, and all they did so far was just add cache and rework the cache and imc system...
adding cache... thats the most unefficient way of boosting performance afaik... amd used to TRASH intel for adding more and more cache and trying to only scale through higher clocks back in the days... and now? intel is all about efficiency, smart cpu managment, high ipc, high perf per watt... and amd is using old cores and just keeps bolting more and more cache to them and trying to clock them higher and higher... its almost like switched worlds...

it was clear that intel would change their design approach, they had to... but instead of staying ahead or going even further amd did the incredible and dropped their superior design approach and target and used that of intel
i really hope in some years when we are all old and grey somebody will write a book about what happened inside of amd when hector ruiz took over... the more i think of it the more it looks like he did the best he could to ruin the company, and even now as we speak hes trying to get amd down by throwing stones in their wheels at the global foundry...

there has been no ipc improvement in their cores (except for the tiny bumps caused by more cache etc) since the original athlon64 from over 5 years ago...