LOL let me explain:

to begin with we made nothing but enthusiast parts, 8:1 in favour of high end.

Over the yrs that moved to around 50/50 split value and enthusiast.

The market has become over saturated with low end parts, no money in it any more...so we are going back to our roots...back to the enthusiast.

SSD is the big push as commented here, the gains you see on your system are far higher with the addition of an SSD than the addition of a 2100MHZ ddr3 kit, that said some just have to have the best of everything and we are actively going back after those people.

Just the really low end parts are getting culled though to start.