Hey guys, give it a chance. I've personally tested this against high end aircoolers and found it works better. It's not the same old LCLC unit, we've worked with Asetek for a new coldplate/pump design and the with the included fan we've been able to beat a high-end aircooler like the TRUE 120 by 5-10C on a Core i7 in every chassis we've tested in.

I'm not saying it outperforms a $300 watercooling loop with a triple radiator or anything, but for $79 US it should be the best cooler in the market.

I understand not believing my numbers - but check out the reviews when they start trickling out. I think you guys will be pleased.