I like it Ian. However I have one concern.......
What will people think when they go up to it and look at it without knowing it's "project flow". You know.
Stand back and look at the way the word looks and pretend you are some basement dwelling kid that likes how sic your computer is. What are they going to read that as?
I like the way the word flows (you like that don't ya :P) But you may want to make the o and w two different letters on there instead of 1.5.
Just a suggestion and something to throw out there.
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