I say they will be. Slide 16 here was a dead giveaway:
http://www.sunmicrosystems.se/virtua...f_Nordlund.pdf
That's not "up to 15% IPC gains" against C2D, it's 15% against K8.
Add to that keeping a tight lid on benchmarks when there was no reason to do so if they were good, the change in emphasis from performance to performance/watt, the Henri Richards resignation, low launch clockspeeds, the focus on Specfp_rate (which is really little more than a memory bandwidth bench), the rumors out of Computex, and the "simulated" benchmark scores.
Really, the writing has been on the wall for months, just like it was for the R600 and for many of the same reasons.
The only thing keeping the hype alive were the AMD forum boosters and their relentless efforts to shout down anyone who pointed out inconvenient facts.