Job postings on LinkedIn reveal that Samsung is looking to hire a ton of graphics chip engineers to bring forward their own GPU design. In the past the company has licensed GPU IP from companies like ARM and Imagination Technologies, but these designs come with cost, low performance and low flexibility. With Samsung needing graphics IP for a large range of products like phones, tablets and exploring options in markets like automotive, machine learning and AI, it's not surprising that the company is now looking into rolling their own GPU - from scratch as indicated by a recruiters posting:
"This is Samsung's proprietary IP. We will define the ISA, the architecture, the SW, the entire solution."
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