http://hexus.net/tech/news/software/...ure-galaxy-s8/

Samsung is nearly ready to unleash a new AI personality upon us. With the launch of the Samsung Galaxy S8 and S8 Plus in a few days there will be a new AI in town by the name of Bixby. Samsung has had voice assistants before, and if you owned a previous Samsung device you probably didn't use them, but this one is different, says the Korean electronics giant. Samsung says that the role of the voice-powered AI should be to learn and adapt to humans, not the other way around. It claims to have achieved this with Bixby thanks to this AI's; completeness, context awareness, and cognitive tolerance.
The philosophy behind Bixby is explained by Samsung as follows: "instead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and adapt to us." Injong Rhee, EVP and Head of R&D, Software and Services at Samung adds that "The interface must be natural and intuitive enough to flatten the learning curve regardless of the number of functions being added." It is this and the following three properties that make Bixby "fundamentally different from other voice agents or assistants in the market," claims Samsung.