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Thread: [News] Kodak revives its Ektra brand with a camera-centric smartphone

  1. 10-20-2016, 04:38 AM #1
    StyM
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    [News] Kodak revives its Ektra brand with a camera-centric smartphone

    https://www.engadget.com/2016/10/20/...ra-smartphone/

    Kodak is a brand with history, but little relevance in the modern photographic world. The company battled through bankruptcy in 2013, refusing to give up as its film business was superseded by digital. Now, it's experimenting with smartphones. Following the IM5, a largely forgettable device aimed at shutterbugs, Kodak is trying again with the Ektra. Named after its 1941 rangefinder (and the '70s 110 film camera range) the handset certainly looks like a camera. The back is wrapped in a dark, artificial "leatherette," with a slightly curved grip on one side and a dedicated shutter button on top. A large, protruding lens pokes out the back, a 21-megapixel Sony sensor (IMX230) buried underneath.

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  2. 10-20-2016, 06:50 AM #2
    Particle
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    "Kodak is a brand with history, but little relevance in the modern photographic world."

    The author does not seem to know that Kodak remains a major provider of silver halide printing chemicals and photographic paper. In the professional space where lots of prints are still produced, they remain as the gold standard.
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