[News] AMD says Zen will rule PC and servers

[StyM]

http://www.fudzilla.com/news/process...pc-and-servers

AMD Chief Technology Officer Mark Papermaster has told the world that AMD will become the top manufacturer when it comes to PCs and servers.

According to IDG, Papermaster said that the outfit will be making Vega 10 GPU available by first half of 2017. He added that AMD plans to release high-end PCs and servers which will be powered by the new Zen chip and the first Vega 10 GPU.

He thinks that this will gain market share in the gaming, virtual reality, other desktop applications, which will require high-performance GPUs. AMD is going to pitch Zen and Vega 10 GPU (possibly AMD Radeon GTX 490) as being the best of the PC generation. Apparently that positive attitude will give Nvidia and Intel a good kicking.

AMD's next GPU architecture powered by HBM2, which is proven to increase performance significantly while maintaining power efficiency. HBM2 is also reported to provide maximum throughput of up to 256GBps, thus it is capable of carrying out all existing powerful apps such as virtual reality, 3D rendering and many more.

This leaves the budget and mid-level PCs running Polaris.

Basically this means that AMD is carrying on the same business model it always has done ? compete on cost against Nvidia and Intel. That does not mean that the quality is noticeably different, but it does mean that it will always be cheaper.

[Sparky]

OK OK, less talk, more hardware. Back up the claims!

[Buckeye]

OK OK, less talk, more hardware. Back up the claims!

Agreed with that !

[AliG]

OK OK, less talk, more hardware. Back up the claims!

At least it isn't John Fruehe this time lol

Jokes aside, I have faith that Vega 10 and Zen will be competitive. But ruling the market seems a bit extreme no? Vega would have to bring serious architectural improvements to account for the gap between the Titan XP and RX 480 alone (assuming the rumors of 4096 shaders are true), let alone P100. And even if the Zen is faster clock per clock as AMD has suggested, they'll need to get their clockspeeds up quite a bit from 3 GHz to compete at the high end.

So here's to AMD at least being competitive at the top and bringing big price decreases. The high end price gouging has frankly gotten ridiculous (especially for GPUs), and I would love to at least see real options at the top.

[Sparky]

I want them to succeed too. About time they did, they need it. We need it.

Actually at least in the GPU sector it would be on schedule since I'm looking to upgrade again soon and every time I've looked at upgrading ATI/AMD came out with a worthy card that was priced right and also kept my inner ATI/AMD fanboy happy lol

CPU side, well, not so much for quite a while, hence why I've been running a 2600k all this time. But, the inner fanboy wants both CPU and GPU this time, so I'm hoping that Zen is worthwhile also to calm that noise

[AliG]

I just want a worthy upgrade from my 2500k in general. Not that the 6700k isn't faster, I just don't think it's worth $600 to get a new CPU, mobo and RAM to see a decent performance increase.

Even if Zen just makes it affordable to get say a 7800k (Skylake-E entry 6 core processor), I think AMD will have done their job.

[drmrlordx]

They will not rule the market any more than they did in the k8 days. Production capacity and all that.

Even when Intel was getting its ass handed to it due to Netburst fail, Intel's production capacity and marketing machine kept them on top financially.

AMD can make the best CPUs and GPUs in the world, but they won't knock off the big boys just like that.

[eagle101]

Agreed with that !

Bill is this new AMD Zen CPU a server chip or Desktop unit ?
.....I will put my new SS unit on new AMD
Thanks

[Kai Robinson]

Zen is the internal codename for their new core. It'll be for both HEDT and Server segments Q1 2017.

[eagle101]

Zen is the internal codename for their new core. It'll be for both HEDT and Server segments Q1 2017.

thank you, I will wait for new AMD desktop
Im sure Zen is the top of the line coming out?

[AliG]

Hard to say how Zen will perform just yet. AMD's general transparency about the architecture is promising, and their initial "bench" (if you can really call it that) shows it being faster clock:clock than an 8 core Broadwell-extreme chip.

That said, we've been down this path before. Until we see 3d party reviews, no one can be certain.

[Kai Robinson]

maybe amd meant, zen, as an IP, since chinese government bought zen licences and will use licenced manufactures, to produce its own zen processors, with its own silicon mining and no usa resources only russia trade agreemenet on chinese mined resources, and china the leader in mining today,
another loonson process to all 1.5 billion socialist chinese users and all 1.5 billion india ppl with UN right to internet now and all russia and soon red aka canada free trade agreement with china, so resource trade just not usa where intel is, so that's like 3.5 billion ppl with the resources to have a zen, and intel with only whatever silicon it can recycle and the high prices of that, to result in ZEN as an architechture and rockchip and the other 2 , paid 1 billion of china to make intel processors, which never really got into it, as intels only pay , to globally not be , dominated by ZEN as architechture

and symbolically speaking, buddism is not about see no evil speak no evil , see not evil, its all about china, japan, india, russia, have this ZEN about them. in common, even canada, has this passive agrressive, ZEN about them. socialism, does matter, w/o socialism, and just everyone criminals and honor amung criminals, saying we own the lands, native americans, go get ing dead. just will always, result in eventually a civil war.

Err.....what? Are you feeling ok? What relevance does this have to AMD Zen architecture?

[AbortRetryFail?]

They will not rule the market any more than they did in the k8 days. Production capacity and all that. ...

I don't disagree entirely, but AMD in the K8 days is nothing like Advanced Micro Devices in 2016 --- GloFo is substantially different than simply the 'old' Dresden Fabs of the K8 days (60k wafer-starts?).

They partner with both Samsung & TSMC, developed Luther Forrest (40- to 50k wafer-starts?), and now collaborate on IBM server IP while owning the 'old' Fishkill Fabs (not sure - but IIRC that's roughly 15k wafer-starts a month at 14nm).

While the channel (and tactics!) will always be a challenge for AMD against Chipzilla, the 'optics' have certainly changed.

Hopefully, for the better for AMD.

[AliG]

maybe amd meant, zen, as an IP, since chinese government bought zen licences and will use licenced manufactures, to produce its own zen processors, with its own silicon mining and no usa resources only russia trade agreemenet on chinese mined resources, and china the leader in mining today,
another loonson process to all 1.5 billion socialist chinese users and all 1.5 billion india ppl with UN right to internet now and all russia and soon red aka canada free trade agreement with china, so resource trade just not usa where intel is, so that's like 3.5 billion ppl with the resources to have a zen, and intel with only whatever silicon it can recycle and the high prices of that, to result in ZEN as an architechture and rockchip and the other 2 , paid 1 billion of china to make intel processors, which never really got into it, as intels only pay , to globally not be , dominated by ZEN as architechture

and symbolically speaking, buddism is not about see no evil speak no evil , see not evil, its all about china, japan, india, russia, have this ZEN about them. in common, even canada, has this passive agrressive, ZEN about them. socialism, does matter, w/o socialism, and just everyone criminals and honor amung criminals, saying we own the lands, native americans, go get ing dead. just will always, result in eventually a civil war.

[AliG]

zen is an IP , zen as an architecture has been licenced to the chinese government to produce their own.
china used have loonson in development but it stopped. china is now gonna instead of its own processor designs, switch to amd architechure of amd ZEN and coherent fabric and its gpu technologies for china's future processor development theirfor. making ZEN dominate the world. the most produced architechure on earth
that would be the relevance .

and you can't compete vs the majority resource availablity population and its choices to go zen. instead of intel.

and clearly with all new "prototyping" shipments, leaks of amd prototypes being shipped, going to india. and all the laptops being amd that india got, cause AMD will pretty much just give away, at actual costs, of a couple of dollars a laptop, to development countries in a technological sense of computers. to india. there is 3 billion plus market, about to replace aging architechture of no computer system and old pre loonson architecture, with amd zen.

and with all these solar panels india is installing and by end of 2018, will cover 90% the population, what will be the biggest thing after LED lighting, 4 light bulbs in ever home, that the population needs and has international UN basic human right to , and payments are being sent ot their country to achieve this through social security payments to the UN, instaed of income tax, which is written in the act of crime, volentary paymetn for war usages only.

computers. obviously. and having so much sands in india, i bet they also have some with abundances in silicon, they can give back to global foundaries, in trade for the cpu's now and in that some time in the future, silicon itself will have become worth equal to giving india all these cpu's at cost right now.

[StyM]

play nice guys....

[NEOAethyr]

@greg83
That's Flint Michigan, not whatever Michigan lol...
Goofball , you do realize when you put doomday spiel's in your post obviously peeps are going to say wtf...


My opinion, amd needs to show real benches sooner or later, the cpu isn't coming out until 2017 though.
I think it'll do just fine for those still stuck on old amd cpu's, dual chan will be fine.
Think of it more or less a competition between amd and intel's midrange.

As for servers, great, they get the opty boards, quad chan, more cores, etc.
Does this mean they will rule the server market, lmao no...
When amd was doing well in the server and workstation market, there cpu's were interchangeable.
I buy an opty 165 and instead of socket 940, I use 939, it works, well, and it's cheap, around $300
Now I bet cpu's will cost around $400-500, and the server cpu's won't fit the new socket so...

Xeon's are $200 - 300 lol.
We don't know what sort of clocks zen rev a will get.
Everything seems cool, for ex., I could tell my roomate to upgrade and it should be ok.
However if the darned thing can't clock for anything well..., regardless if it was a step in the right direction, if it can't clock it fails.
It's gotta reach an absolute min of 4ghz with no voltage increases in my opinion.

Wow I don't even wanna read my boring post .
Oh there is one thign I wanna say.
Intel and holding back lol.
They're not really holding back, it takes some years to get the process tech down, and such, so they can add another 2 cores without lowering the max clocks to much.
If they just added 2 cores every year just for the heck out of it wouldn't clock well.
Say you have a 6 core 130w, 3.6ghz.
In 4 years, intel gets around to making a new cpu that does the same but with 2 more cores.

Now they don't have to sell brand new xeon's for $2k, or quad chan board for $500.
They do that because they can..., they can hold back on stuff and charge you more.
But it's not really as if they are holding back all that much, at least in terms of the cpu.

Anyways this is kind of a shame, zen was originally being released in 2016, then late 2016, now 1st quarter 2017..., feb I think it was not sure now.
They should of came out for nov...
They're gonna lose a ton of business skipping christmas.

Oh mmm, one more thing lol.
This one greg83 might get into lol, I dn .
Anyways, amd put out a commie looking add the other month on newegg.
Hillary is using commie looking posters..., they look like they were ripped off Russland October Revolution...
They both love china... hmm lol, just messing, or am I ? .
Crappy parts for crappy commie millennials..., maybe we'll find out when she actually shows eh...
That's kinda how I feel about it, amd has went tinker toy.

[drmrlordx]

I don't disagree entirely, but AMD in the K8 days is nothing like Advanced Micro Devices in 2016 --- GloFo is substantially different than simply the 'old' Dresden Fabs of the K8 days (60k wafer-starts?).

They partner with both Samsung & TSMC, developed Luther Forrest (40- to 50k wafer-starts?), and now collaborate on IBM server IP while owning the 'old' Fishkill Fabs (not sure - but IIRC that's roughly 15k wafer-starts a month at 14nm).

While the channel (and tactics!) will always be a challenge for AMD against Chipzilla, the 'optics' have certainly changed.

Hopefully, for the better for AMD.

Yeah, you are right about capacity. AMD has the option through the renewed WSA to use Samsung AND TSMC as fallbacks if GF can't deliver (though they have to pay GF per wafer they take from TSMC, the nerve). AMD should be so lucky to have such trouble.

It'll be interesting to see how things go for AMD in the distributor/retail channels.