Tech loyalties can be a bit silly but I still have mine based on my own experiences, as always YMMV :) And come to think of it I've never really had a terrible mobo, I do have one board from a manufacturer that refuses to OC the 980x in it past 4GHz, and that mediocre board did cost more than a UD3 :(
Another random thought, why no EVGA P67's? Did I miss some sort of news about EVGA not making mobos anymore? Edit nm,
http://www.evga.com/articles/00604/ they just are late to launch it seems.
I do have a question regarding the Asus P67's. Why is the Intel nic considered an advantage vs Realtek, is there really that much of a difference in the nic?