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i've just stumbled across this video again:
http://www.youtube.com/watch?v=2QkyfGJgcwQ
...and one question emerged: why would amd use the ati logo in that video to strengthen the ati brand, when they'll kill the brand only a few months later? that doesn't make sense to me.
Even if they sponsored a team that was broke :rolleyes: it would get publicity.Quote:
Originally Posted by Manicdan
A bloody big mistake. AMD should start pasting their stickers more on ATi products. Sure, there's one small one on the card, but start putting it on the box man. They've already beaten nvidia in discrete card's market share. Just ride the wave.
That's why I doubt Kitguru, and will always do.
Because it's built by AMD?Quote:
Originally Posted by lkiller123
It's essentially one company anyway.
If they did what you want it would be more like
"ATI Radeon Graphics - Powered by AMD". What sense does that make?
It made perfect sense for the last 4 years since the merger, no need to change now :shrug:
the question is simple,
will the loss of GPU sales due to ATI not being recognized as AMD, be offset by the increase in sales for AMD as a whole due to the name being out there twice as often?
anyone who thinks they know the answer is guessing. with fusion around the corner, this is needed, but did they not take care of this soon enough. if they did it back in the 4800 days, then the 5800s would have gotten them craploads of attention/respect for the amd brand.
and keep in mind that what the media knows, is not what the truth is. as a platform, amd needs to be pushing their image as hard as possible. if AMD is winning the gpu fight, then maybe people will think they are winning the cpu fight too, just cause the platform as a whole is better for gaming than the competitions.
AMD lost GPU sales because the cards remain branded as ATI parts? Where did you get those numbers...or are you just guessing? ;)Quote:
Originally Posted by Manicdan
typo, should be "will"
fixing now
Is this a siggable line or what. :clap:Quote:
Originally Posted by W1zzard
That was my fault, I was supposed to type "Build by AMD."Quote:
Originally Posted by BeepBeep2
AMD has not established a good branding. When I am trying to build a rig for my friends that somehow knows about computers, I asked them "Intel or AMD?" Instead of asking me back "which is better for me?" They will just say "AMD sucks, get me Intel.":shakes:
You can definitely imagine what will happen when you slap an AMD brand onto ATi cards.
hmm.... I guess it has to do with the people you hang around with.Quote:
Originally Posted by lkiller123
Many gamers I know use AMD and Intel. Some its a bang for your buck AMD setup, while others want to use there machine for many other things like Video encoding and generally pick Intel.
They either say Nvida or ATI for graphics cards. ATI is a well established brand name just like AMD, Nvidia and Intel.
You will have to see what kind of games they play.;) Mose people who plays MW2 or BFBC2 know better than someone who plays MapleStory or Combat Arms.Quote:
Originally Posted by Buckeye
One time my friend which has an Acer computer called for a tech support. He asked him, "is AMD better or Intel?"
The reply? "AMD is trash, go for Intel."
They play them all, all different kinds.Quote:
Originally Posted by lkiller123
I think many are just being biased and don't give credit for just want a certian manufactures machine will do.
When you consider that not everyone has $5,000 to spend on a rig and they might only be able to afford a best bang for your buck system, and certianlly not everyone cares if they can afford a machine that gives them 200FPS in those games.
I don't play MW2 or BFBC2, so I guess I am not considered a gamer then I guess, yet I play a lot of different types of games and enjoy them all.
ATI & AMD play games just fine, maybe not to your standard, but works just fine for others.
Myself I don't really care what CPU/GPU I use, I have AMD and Intel right here running right now and I like them both just as well.
You always lose some money in rebranding. Take the Cisco/Linksys thing for example. Linksys was a huge name in networking and was tied with / exceeded D-Link for brand awareness (at least in the US). Unfortunately, even though Cisco is a far larger company with a big reputation in networking, not a lot of people really know much about Cisco. But they do know that when they go into the store they see the familiar D-Link brand staring at them, and then Cisco/Netgear/Buffalo/ASUS/etc (aka "the other guys"). It'll be the same kind of thing with many customers, with brand awareness just not being there and thus making them choose the name they are familiar with in that segment.Quote:
Originally Posted by G H Z
This probably will be somewhat buffered by the fact that GPUs are often re-sold through others (eg. Sapphire), so a number of people who might have left before will probably stick with a rebranding company regardless of the actual hardware.
Of course, I think they'll make it all back in the long run by offering a "unified" platform, and obviously they do too.
Maybe you misunderstood my post. I didn't say I hate AMD, to be honest I am an AMD user as well.Quote:
Originally Posted by Buckeye
I am just trying to say that "other people" (people that are not as tech literate as people like us) may suggest that AMD is not a good brand, and believe me lots of people do. People had always considered them as inferior to Intel, even during the Athlon-era.
AMD 780G/785G/880G in many countries of south america has provided a major boost in AMD's quality brand recognition. As I read before, in China around 50% of mobos sold comes with AMD chipsets. Maybe due to not been as brain washed with intel tactics as other parts of the world.
Most of this comes from salesmans or illiterate techinicians. Now that many stores(not brand pc's, the "choose your parts and build your pc" type) sell more and more AMD systems the first point is being fixed.
Example of illiterate technician/friend:
A: My pc give me errors
B. Tell me about your pc
A: It's an AMD system
B: It's because of AMD
A: My pc give me errors
B. Tell me about your pc
A: It's an Intel system
B: It's probably your mobo, cd/dvd drive or memory, let me check
Anyways, people just talk of "I heard this and that, my friend told me this and this, hot chips, incompatibility" (most of them false). In less than a minute some dudes that ask me about a pc and label AMD as inferior change after a bit of explanation.
Finally all of this comes from Intel tactics to minimize AMD presence in department stores(brand pc's, bribes to brand pc makers), government/universities lobbys. I've never saw an AMD system in my university even if they are obviously the best choice and then comply about the annual budget...
why ask them that in the first place when they clearly are to ignorant to give you a proper answer back? when i build for friends i ask for budget and usage and choose/build from that.Quote:
Originally Posted by lkiller123
i have sold around 30 pc's to friends, family, craigslist strangers, etc, and every one of them was amd :D :up:Quote:
Originally Posted by eXa
And they made that decision without your help? :PQuote:
Originally Posted by crazydiamond
Indeed, when my Sapphire ATI 9800Pro died on me back in 2005 I separated the GPU from the PCB and now it goes wherever I go (It's on my keyring :D).Quote:
Originally Posted by BenchZowner
Good times.
Ive known several people who didnt know what AMD was, that wanted to buy an 'Intel', or a computer with 'Intel Inside', and someone whose computer buggered and I offered to try fix it for free, and they replied 'But my computer is a Dell, its different to yours and you wont know what to do'.
When it comes to computers, the general public are dorks, that think that the best place to get anything for a PC, or any PC related advice is PC world.
OMG, I just remembered .... 'If you know so much about PCs, then why dont you get a job at PC world? You would like working there' ...... :X :X :X :X *MURDER, DEATH, KIIIIIIILLLLL MODE ACTIVATED*.
all I'm saying is that they should be very careful in how they market themselves...
http://www.bbspot.com/Images/News_Fe.../07/daamit.jpg
:rofl:Quote:
Originally Posted by xlink
I like that very much :)
ATI are a lot better than AMD though IMO. I would hate to have the ATI brand name replaced by AMD.
if they get their pc from me, they have no decision to make ;) :DQuote:
Originally Posted by -Boris-
So you're basically saying that you're no better than Dell was a few years back--just pushing a single brand without any regard for the other?Quote:
Originally Posted by crazydiamond
I don't mean to be harsh, but the amount of brand loyalty (to any company) being showed, just proves that there is money to be lost whenever you rebrand and remarket certain products.