Ok i give you what i thinking.
I will quote Anandtech article about Fermi :
http://anandtech.com/video/showdoc.aspx?i=3651&p=7
AMD launch it card before this time, what AMD is doing now : extrapolate GT300 performance and cost.
Performance? GTX285 SLI is like 30% faster than 5870 in average. GTX380
may be more like 50% to 60% faster than 5870 in average. Maybe even less.
Cost? 40% more transistors than RV870 and 384bits istead of 256bits. 600$? More?
Diltech speaks about GTX395 but in Nvidia history multigpu cards were launched very late (More than 6 months in average).
Basically AMD have 3 months to sell DX11 card with the help of Windows 7.