aquatuning trademark grab ?

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Originally Posted by neonatas

@ shazza, i dont make the rules here.

But ill 100% support the idea of removing any link to them on this forum. They pissed on our hobby, and shouldnt be allowed to be on the greatest wc forum on the planet. Thats the punishment they deserve for again, pissing on our great hobby!

But, i do understand your point of view.

just my 2 cents.

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Sorry but they pissed our hobby? Now what they did here is fishy indeed and i dont blame them if they dont like aquatuning and dont want to buy from them. But other than that they are a large store with good selection and they have a lot of happy customers here. I for one have bought from them many times because iwas able to get most stuff from them in one go and they have good prices. If aquatuning didnt exist, i would had needed to order a lot of different stuff from different shops which means bigger postage fee's. Especially as we are talking about international postage. So atleast for me they sure havent pissed on my hobby but rather helped me with it. Actually I might not even had started watercooling without AT. And not to mention that atleast in my case the customer support from them has been really good.

Then regarding this thread and its original content. It indeed sounds fishy but has there actually been any facts that it would had caused something? I see that swiftech has gotten their trademarks and doesnt seem to have any problems with AT and are actually still supplying AT with their swiftech stuff. Also the other companies stuff are still sold normally all around EU. I mean that I dont actually see consequences of this. If there was actually something bad going on, would these trademarks already gotten pissed off at AT and stopped sellin stuff to AT.

I'm not really trying to defend AT on this subject but atleast I'm getting quite tired of this. Starting to feel like pointless drama. Everyone should have their own opinion and keep it to themselves. As you said, you and none of us normal posters here make the rules so I'm just glad that atleast moderators here have taken a "neutral" stand to this.

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Originally Posted by zulu9812

Interestingly (or not, depending on your expectations), someone recently posted a question in the Aquatuning sub-forum at Bit-Tech. The question was if AT stocked any Bitspower items, to which the AT rep replied "In short no. We have dropped bitspower range.". I quoted that post and linked to this thread, asking if the two were connected. The same AT rep edited my post to say "Pointless post." and locked the thread.

:lol:

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I dont really get whats weird in that. They have already explained here that they arent atleast yet going to say anything regarding this so why would they keep a thread about it open in their own forums. If i was them, I wouldnt.

Now i dunno if they will ever make any statement of this or what is this really all about but atleast I am going to be their customer as long as there wont pop up another equal store in EU. And currenly none of the existing ones arent. Atleast for me.

Took me forever to write this with just 1 hand so gonna keep this as my only reply here. Just my opinion.

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Originally Posted by vengance_01

That company needs to burn in hell.

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Dude... have you seen all the PR and Help they have been trying to do lately?

Dont you think a company should always be revaluated to see if they are the same standing?

Do you want to continue down this path, because then i can say there is absolutely 0 watercooling companies which have NEVER messed up once.

And i say 0, because i can point out each mistake ALL The companies did in the past.

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Originally Posted by neonatas

@ shazza, i dont make the rules here.

But ill 100% support the idea of removing any link to them on this forum. They pissed on our hobby, and shouldnt be allowed to be on the greatest wc forum on the planet. Thats the punishment they deserve for again, pissing on our great hobby!

But, i do understand your point of view.

just my 2 cents.

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Sorry Shazza, i have to stand in for AT this time.

AT has been doing a great job for the community, and its downright unfair to judge them on actions last year, when they have been working hard this year.

Also its down right RUDE to chase a vendor off, when he has been working HARD to clean up the name they once had.

Yes they messed up, but it was a financial move. It had very bad social ramifications to it, but it was non the less a financial move, and the company has tried to make amends to it by things like this:

http://www.xtremesystems.org/forums/...d.php?t=262583

Now b4 u guys start bashing a vendor, u should check to see if they had any changes since the year they got bashed.

In Aquatunnings case, they have been working hard to get a good reputation, and so far, they restored there name in my book.

you just want Aquagirl : )

Your opinion is duly noted Naekuh. Just one question; why is it directed towards Shazza? You're not suggesting she's been anything but fair and objective in this matter. :confused:

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Originally Posted by charles_h

Your opinion is duly noted Naekuh. Just one question; why is it directed towards Shazza? You're not suggesting she's been anything but fair and objective in this matter. :confused:

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I don't think he was directing those comments at Shazza as she has been the most level minded on this subject. :yepp:

Shazza is a she? O.o Naaaaaa, can't be.

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Originally Posted by [XC] Oj101

Shazza is a she? O.o Naaaaaa, can't be.

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She has the title Forum Mother... last time i checked, she was a she, to get a mother title.. :D

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Originally Posted by charles_h

Your opinion is duly noted Naekuh. Just one question; why is it directed towards Shazza? You're not suggesting she's been anything but fair and objective in this matter. :confused:

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not directed at her... im applogizing in advance to her because she is gonna read my post and go OH GOWD NAEKUH's STARTED!!!

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Originally Posted by penguins

you just want Aquagirl : )

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Oh u hush... i still havent found out how much of a minimum purchase is required to get her as a freebie...

But on a serious note, im getting tired of vendor favoring, and vendor bashing.
If a vendor screwed up, then yes, they should be told they messed up.
If a vendor does good, then they should be praised for a good job.

If a vendor is a vendor, and you guys are favoring just because its a vendor...
then i guess im gonna have to be more active to bash these favored vendors and show u no vendor is perfect.
I have hashed it out with a lot of vendors, and fully know, NO ONE IS PERFECT... but they try.
And when they try, they should be praised... not flamed for there past mistakes.

OK - I have had enough of this nonsense. I am going to tell you guys once and for all .................................................. .



I am the model for Aquagirl. *



OK - back to serious stuff. I knew NaeKuh was just a bit confused - assumed he was just multi-tasking/hyper threading when he was typing.

All I ask is that people be respectful when they share their views about any vendors.



*and, before I get a host of PMs about this ... I was making JOKE. I respect the right of people to quest after scantily clad ladies, altho I do admit to scratching my head at the tie in to water cooling products...

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Originally Posted by shazza

altho I do admit to scratching my head at the tie in to water cooling products...

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Water cooling no, water, yes... Saline, the alternative to silicone. ;)

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Originally Posted by shazza

altho I do admit to scratching my head at the tie in to water cooling products...

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if she's not riding a flying dragon, she has no place in PC marketing! :rofl:

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Originally Posted by NaeKuh

not directed at her... im applogizing in advance to her because she is gonna read my post and go OH GOWD NAEKUH's STARTED!!!

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Roger that. :up:


As to the Spokesmodel subject; might as well go ahead and reveal ours:

http://www.murderbox.com/uploads/spokesmodel_jack.jpg

10 fl oz of free slobber with every purchase!

8x10 Glossy Pinups available soon. :yepp:

*photo courtesy of our favorite forum Mom. :)

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Originally Posted by shazza

*and, before I get a host of PMs about this ... I was making JOKE. I respect the right of people to quest after scantily clad ladies, altho I do admit to scratching my head at the tie in to water cooling products...

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It got Naekuh interested didn't it? ;)

Shazza, I think any company should be honored to have you as their "girl" :up:

Love the mascot Charles. :yepp:

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Originally Posted by NaeKuh

Dude... have you seen all the PR and Help they have been trying to do lately?

Dont you think a company should always be revaluated to see if they are the same standing?

Do you want to continue down this path, because then i can say there is absolutely 0 watercooling companies which have NEVER messed up once.

And i say 0, because i can point out each mistake ALL The companies did in the past.

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I'm gonna have to disagree with you NaeKuh. I look at it like this, AT Germany making the grab for the trademarks was like some rich guy crossing the ocean by luxury liner and half way across decided to blast a 20 foot hole in the side of the ship because he thought it might be a good idea, when the ship was 1/2 filled with water and sinking fast, he realized that maybe it wasn't such a good idea and then sends his servant (AT UK) to try and weld a patch on the hole to save the ship (their reputation). Until the bosses (owners Andres and Nathanael) step up and start publicly try explaining their actions to some degree of satisfaction, they should be hung by their manhood until they're incapable of producing offspring (if they haven't already). The user here using the name Aquatuning is in the UK and likely just doing whatever PR damage control they can at the request of the bosses because they don't have a brass set to face the PC modding community.

...and guys, believe me, this is about as polite as I can get with this topic.:mad:

deleted. my mistake:am:

I am yet to see a public apology. I suppose they just think they've got away with it.
Means they do not truly regret their actions and may commit something of similar sort in the future...

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Originally Posted by SpuTnicK

rofl brainfart removed - [XC] Oj101

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Removed ;)

@[XC] Oj101
fixed that, sorry. :)

An apology is an admission of guilt. You won't get an apology from AT while they still have legal wrangling going on. Further to this if an employ apologies they may find themselves either unemployed or in an actionable position. Or both.

Until the legal dispute is settled you won't hear a peep out of any AT employee, it's like Mick's case, you've just got to be patient :p

Guys guys and Gals

I hear you saying you don't like what they did and what their doing. I do not know the past nor do I want to BUT!!!!

You are cutting off your nose to spite your face By keeping this up here. Bad publicity is better then none. The number of non Forum members that scan these posts is huge. You are sending AT customers everyday. Lets see They have great inventory there a big supplier of allot of companies Etc. this is what your telling the world.

If your plan is to do damage. As polite as I can put it BE Quiet !!!!
If I was AT I would have people on here keeping the bickering going and watch the Bank go chaaaching.

I'm a newbie but a old newbie Just use some common sense and think about it.

God It sucks being old and wise I liked it better when I was young and dumb :rofl:
Shazza keep doing what you do best. keeping it at a low roarrrrr

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Originally Posted by shazza

*and, before I get a host of PMs about this ... I was making JOKE. I respect the right of people to quest after scantily clad ladies, altho I do admit to scratching my head at the tie in to water cooling products...

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Sex sells regardless of the market :)

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http://www.murderbox.com/uploads/spokesmodel_jack.jpg

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Jack the dog sells more to my demographic. :D

[Interesting observation]

From 11-1 to 11-27 the AT rep made 38 posts on the forum. This topic got dragged back up on 11-30 and the AT rep has only posted once since.http://deephousepage.com/smilies/conf40.gif:stick:

[/Interesting observation]

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Originally Posted by Waterlogged

[Interesting observation]

From 11-1 to 11-27 the AT rep made 38 posts on the forum. This topic got dragged back up on 11-30 and the AT rep has only posted once since.http://deephousepage.com/smilies/conf40.gif:stick:

[/Interesting observation]

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Are you serious? :eek:

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Originally Posted by slotrod

If your plan is to do damage. As polite as I can put it BE Quiet !!!!

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I'll suddenly have the urge to go out and buy a new psu :shrug:

:lol: @caveman ;)
i'm with slotrod, as an impartial observer, i don't know who AT is and don't care.
all this is doing is advertising for them, all publicity is GOOD publicity!
to understand the issue i would need to go to their site, where I would be 1 step closer to buying something...

they sound a bit unscrupulous, but besides that, has AT raped your grandma?
no? then shut the firetruck up!!! :rolleyes::horse:

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Originally Posted by DarthBeavis

At least the Thermaltake name is safe. That means water-cooling will not die.

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Almost fell out of my seat :rofl:

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Originally Posted by Creekin

all publicity is GOOD publicity!

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I disagree. This is pretty bad publicity.

And thanks to those here at XS for keeping us informed, especially with the recent US/CA store launch. Although this doesn't affect me directly (US), I can't help but question whether they extend the same logic to their customer relations and product quality control (phobya).

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Originally Posted by meanmoe

I disagree. This is pretty bad publicity.

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Agreed. This thread convinced me not to buy anything from aquatuning at least until they come clean about that mess.

Anyone that thinks all publicity is good publicity is an idiot. Just ask BP.

Happy to see this thread back up the top of the forum drawing attention again. Surprising how many members here are advocating AT and shocked how few of you spend your money with any morality.

You cannot and should not forgive and forget until they ask to be forgiven. They havent even admitted they did it (or did anything wrong) for christ sake. Thieving bunch of rats.

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Originally Posted by PiLsY

Anyone that thinks all publicity is good publicity is an idiot. Just ask BP.

Happy to see this thread back up the top of the forum drawing attention again. Surprising how many members here are advocating AT and shocked how few of you spend your money with any morality.

You cannot and should not forgive and forget until they ask to be forgiven. They havent even admitted they did it (or did anything wrong) for christ sake. Thieving bunch of rats.

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i concur but as a counterpoint i offer up http://www.nytimes.com/2010/11/28/bu...blicity&st=cse

...so easy to criticize...got any Foxconn components...people pushed to suicide versus trademark grab. What's worse and where do we draw the line when boycotting vendors?

Wow what a story... I can well believe in such shady tactics. However watercooling suppliers are somewhat different to glasses suppliers. Price differences are not all that great between stores, plus the target customer base is much smaller and community minded. I know 6 people who water cool their PCs, all of whom I got started on it and none of them will ever shop at AT. Liquid cooling will never be mainstream, so negative publicity marketing tactics to stay at the top of search engines wont work. When was the last time you actually google'd for watercooling shops? The first thing someone should do is read forums when getting into this hobby - hopefully by doing so they will see posts like this and stay away from AT and Phobya. That kind of marketing tactic would only work where you have a large consumer base that does not have any community contact with each other. The guy freely admits he preys on "dumb" shoppers - he doesn't want to do business with anyone who bothers to read customer reviews first. Very few people who liquid cool their PCs would fit into the "dumb shoppers" catagory if you ask me.


Cheers for the link though - a real eye opener!

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Originally Posted by PiLsY

Wow what a story... I can well believe in such shady tactics. However watercooling suppliers are somewhat different to glasses suppliers. Price differences are not all that great between stores, plus the target customer base is much smaller and community minded. I know 6 people who water cool their PCs, all of whom I got started on it and none of them will ever shop at AT. Liquid cooling will never be mainstream, so negative publicity marketing tactics to stay at the top of search engines wont work. When was the last time you actually google'd for watercooling shops? The first thing someone should do is read forums when getting into this hobby - hopefully by doing so they will see posts like this and stay away from AT and Phobya. That kind of marketing tactic would only work where you have a large consumer base that does not have any community contact with each other. The guy freely admits he preys on "dumb" shoppers - he doesn't want to do business with anyone who bothers to read customer reviews first. Very few people who liquid cool their PCs would fit into the "dumb shoppers" catagory if you ask me.


Cheers for the link though - a real eye opener!

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I don't know where you're from, but here where I live (PA, USA), lots of people and I mean LOTS watercool their PCs.
Most start with some pre built kit, but then move on to their own custom set up. And you know what matters most to them? Like any other rational consumer, it's the price. And if AT has a cheaper price on the SAME products (EK, AC, etc) then why not buy from them?
If AT's inhouse brands are of inferior quality (which they are), then that is something to post about to inform others, but telling people where to shop is not.
If you and others have personal problems with a company, so be it, but don't slander and rant about it constantly, it is quite frankly childish and annoying.
I may not post a lot, but I've been a lurker here for a long time and if you look at other watercooling forums, there is almost none of this crap.
I find it really sad that at least one topic a week is about vendor/brand/whatever bashing.
It also seems that there is a certain core "group" of people who always go about this vendor/brand bashing....

So I may as well make an appearance here and let you know the current story.

The "trademark grab" as you have named was related to another legal proceeding. Due to this nature employees cannot comment until the case is fully concluded. Hence the no comments in this thread and that will remain the same until HQ releases a statement in a new thread for you.

ABOUT ME: I represent the support for the UK and USA shops, I will freely spend my own personal time trying to help the community in answering questions, providing free shipping for forum members or samples for testers like Skinnee / Martin. As you can imagine having a massive amount of stock/range behind us you should see me as a great resource to help in your hobby and at the end of the day if you respect me I will help you out no questions asked but if you want to keep trolling etc i will be less inclined to help you and you will not have access to a resource you could use to help improve the community.

Finally this made me LOL

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Originally Posted by Waterlogged

[Interesting observation]

From 11-1 to 11-27 the AT rep made 38 posts on the forum. This topic got dragged back up on 11-30 and the AT rep has only posted once since.http://deephousepage.com/smilies/conf40.gif:stick:

[/Interesting observation]

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As funnily enough I'm on holiday 27th Nov - 6 Dec but I had to reply to this post as it amused me. Waterlogged don’t worry your little head next time I have annual leave I will PM you so you don’t worry where I have gone. Also if I didn't want people to see the this thread I would not openly link it in my other threads ;) It give us good traffic / conversions so people should see it.

Once the statement has been released I will post it in a new thread so Shazza please decide the fate of the thread as the question will not be answered here.

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Originally Posted by Aquatuning

So I may as well make an appearance here and let you know the current story.

The "trademark grab" as you have named was related to another legal proceeding. Due to this nature employees cannot comment until the case is fully concluded. Hence the no comments in this thread and that will remain the same until HQ releases a statement in a new thread for you.

ABOUT ME: I represent the support for the UK and USA shops, I will freely spend my own personal time trying to help the community in answering questions, providing free shipping for forum members or samples for testers like Skinnee / Martin. As you can imagine having a massive amount of stock/range behind us you should see me as a great resource to help in your hobby and at the end of the day if you respect me I will help you out no questions asked but if you want to keep trolling etc i will be less inclined to help you and you will not have access to a resource you could use to help improve the community.

Finally this made me LOL



As funnily enough I'm on holiday 27th Nov - 6 Dec but I had to reply to this post as it amused me. Waterlogged don’t worry your little head next time I have annual leave I will PM you so you don’t worry where I have gone. Also if I didn't want people to see the this thread I would not openly link it in my other threads ;) It give us good traffic / conversions so people should see it.

Once the statement has been released I will post it in a new thread so Shazza please decide the fate of the thread as the question will not be answered here.

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Now, I have nothing against you personally, just the ppl you choose to work for. If you chose to continue the condescending tone however, I can be...flexible.

Not worried at all, I just thought it was a really well time "absence".;) Oh, and good luck PM'ing me, I only accept PM's from ppl I know have quality character, jury's still out on you.

Yes, I'm sure your bosses will try to spin this in a way where they were doing the PC modding community a favor as "some other unscrupulousness individual" (which will likely never be named) was going to do the same , only they (your bosses) beat them to it. Sorry, don't buy it. . .Andreas has previous history with this kind of stunt before and all it boils down to is European exclusivity rights for the trademarks they grabbed. If they had succeeded, any vendor that wanted to list anything AT had the trademark to, they would have had to pay AT a royalty for. Seeing it didn't work out that way, AT can "negotiate" to release the trademark to the rightful owner for sole distributor ship rights in Europe meaning other stores will have to by their stock from AT, it was a win win move for them even if they lost on it.

@aquatuning,

There's no need to be :banana::banana::banana::banana:y, to accuse folks of trolling, or try to influence a thread closed, it does you no justice. (and it's not very becoming)

And thank you for the offer of support. It's very nice and appreciated - but I wouldn't make it sound so much like bribery. "respect me, and I will help you out"?

Just be a humble rep and when your able, explain it if your see fit...

Hi guys. Not meaning to ignore this thread.

I'm closing it for now - not because the AquaTuning rep asked - but because we're going nowhere - and it's just going to end up getting people in hot water. I'd also like to know the answer to the trademark grab issue, but I don't see us getting the answer here.

I'm also requesting that Vapor and other mods/Admins who follow this section review the decision to close the thread - since I'm not entirely comfortable being the sole arbiter of this situation.