Ok, piece of newsflash for you, Hot and straight from my valued source The English Dictionary.
Apparently it says that in order to rename a name has to be assign to it on the first place and then changed.
Oh wait, I just recall you're not part of the marketing team, in fact you have no ties to Ati to confirm anything in regards to the card, all you go by is rumors.
See, what Nvidia did was in Fact Textbook renaming.
E.g. If I am a car manufacturer and I build a car and give it a name, (ford fiesta) and then I put better rims on it and call it (ford monaro), and then straight after I put a bodykit on it and call it (gt40)..... its still the same card regardless of the headroom for improvement.
Its awesome to see you troll against Ati.. I mean AMD, but seriously you haven't even got a leg to stand on when you put your argument like that.