That's the one. At least Asus make a bricked BIOS less of an inconvience by placing the chip in a socket. Quite a few boards have use smaller outline chips and solder them in.
I use my own SW for BIOS mods. If all your interested in is replacing the GUID module to flash back to an older version that can probably be done by just using a hex editor to replace the older BIOS module. I take it your using the Pro, I'll have a look at its BIOS later on and check for you.
The SPI chip is serially programmed and read. There seems to be quite a few cheap
SPI flash programmers on the web if you google. Not sure how good they are but generally the cheaper USB programmers seem to go for ~$15. I think I even saw one as cheap as ~$6.
Here's a
datasheet for a typical SPI chip.