Originally Posted by
JF-AMD
Don't get too fired up about CeBIT. That is being run by our EMEA team. The would not disclose anything that HQ has not already said.
As to the benchmarks and OEMs, stop for a moment and consider that OEMs and the retail channel (where 80%+ of client processors are sold) works on an inventory system with weeks of inventory built up and boxed in various stages of warehouses around the world. The last thing they want is anything that disrupts the flow of boxes out of the retail locations. And the fact that all of their SB systems were put on hld, they are already in a bit of pain from that, so a stall in AMD would make it doubly bad.
The problem with benchmarks is they make it REAL. Everyone knows BD is coming, it is not a secret. The guy who has to buy a new computer this week will buy one because he has to have one. But if he sees an official benchmark from AMD, he probably starts to think "hmmm, this is right around the corner, prices will come down on the old stuff when new stuff comes out, maybe I should wait a couple of weeks...." Play that out a few million times around the world and you see the impact it can have.
Anyone that is waiting for BD will wait. Nobody has come this far only to give up in the final stretch. And let's face it, SB might have been a big threat a month ago, but there are things that could have changed that equation....
Intel did not release an official benchmark on SB until launch. Yes, there were benchmarks floating around that may or may not have come from them, but they did not officially release anything because they have the same OEM problem.