Here's another idea: Martin could have advertising on his site, similar to the business model of SPCR (
www.silentpcreview.com). I think that'd be a pretty viable route if the traffic is decent. Martin has been expanding his site quite a bit, so I think it's possible. People "all over the world" would go to Martin's site, not just XS subscribers. SPCR proves that this model is viable because they have established a platform of trust. I think Martin has that trust and reputation with the community, and he can pull it off.