People figure there's another part sitting and waiting for multiple reasons.
1.) It's strange for NVidia to release a new architecture's high end part under a code-name ending in any number but 0. Refreshes are a different story, but this is clearly not just a refresh.
2.) NVidia haven't made a small chip high-end in quite some time, not counting refreshes.
3.) NVidia's statement that they were actually disappointed and surprised by the lack of performance in AMD's 7970. That kind of statement makes you figure that NVidia had a much faster chip ready to go, saw they didn't need it, and set it aside.
Seriously, all signs clearly point to NVidia having something else but see the opportunity to make bank off what would have been their mid-range part.
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