Amd Raises Price For The Hd5870

[cupra]

The new video cards from AMD 5 Series, that were launched 2 months ago, are the only
video cards today to support the DirectX 11 Technology, As an answer from NVIDIA , is
expected to show up only at the beginning of next year , when NVIDIA is expected to
release its next gen video cards. this fact ,as well as some manufacturing and distribution
problems, are reflecting in a second rise in prices in the last month for AMD 5XXX video cards.

Just 3 weeks ago the company notified its manufacturing partners about a rise in prices for the new
video cards, and today we are hearing about a new rise in prices, as the company will charge an extra
10$ for the HD 5870 graphics card.

Sapphire, one of AMD senior manufacturing partner , if not the most senior partner , is the first company
to inform the company distributers about the new prices of the HD 5870 graphics card , as the rest of the
companies are expected to update their prices as well this week.

AMD is excusing this rise with some problems that the company is having due to higher component prices ,
such as the GDDR that the company is using in it's cards , as well as rise in some logistics costs that the
company is having, but it seems that the main reason for this step is the lack of competition from NVIDIA,
a fact that makes AMD feel very confident about this rise.

AMD is emphasizing that even with the last rise in prices, the company products still show the best price/perfomance
ratio in the market.

We find it important to remind you that manufacturing and distribution problems are not something new for
AMD , as we are facing these problems again and again with every new line of products from AMD ,back in
the days that the company was still called ATI.

sorce: iopanel.net

[nullface]

Well HD5800 price raise is nothing new...

[DeadlyFire]

The 5850 jumped ~$100 from last month's release price Come on Nvidia

[LordEC911]

Hmmm... one of the few products that has had it's MSRP rise that isn't due to retailer price gouging.

As nice as these cards are, I am really disapointed with this happening. I understand why they are doing it but most of these problems should have been handled before they launched the card. Obviously certain supply constraints are out of their control but I didn't think AMD/ATi would let those other manufacturers pass the buck onto them. I think they should have better evaluated the market and competition pre-launch.

[Baulten]

AMD must have really, really underestimated the demand for the cards.

[Nedjo]

Originally Posted by cupra

We find it important to remind you that manufacturing and distribution problems are not something new for
AMD , as we are facing these problems again and again with every new line of products from AMD ,back in
the days that the company was still called ATI.

sorce: iopanel.net

What does AMD has to do with raise of component prices??

Regardless, if you check out prices: http://www.newegg.com/Product/Produc...on%20HD%205870

they're only $10 above prices AMD promises on the launch, and that promised $399 price didn't include $49 worth "AAA" PC game!

so $10 raise isn't worth a fuss, but it's good source of site visit clicks in these newsless days

[InCredible]

kind of sucks but we knew it was going to happen with out competition. i like the 5 series product line but with price increases instead of decreases i think the 4870x2 will stay put til the next generation when its actually needed instead of wanted.

[ExodusC]

I guess AMD wants to milk as much out of the 5800 series' dominance as they can... They know the cards will sell out no matter what, right now.

[AliG]

Ehh, whatever guys. $10 is nothing compared to the gouging we saw on ram the moment conroe came out, I remember paying $300 for 2gb of ram. Not to mention NV is still playing the renaming game, even with gt3x0 series. If amd wants to charge an additional $10, I'd rather see that than renaming the same product and getting the average non-techy into buying the something multiple times.

[tajoh111]

Originally Posted by AliG

Ehh, whatever guys. $10 is nothing compared to the gouging we saw on ram the moment conroe came out, I remember paying $300 for 2gb of ram. Not to mention NV is still playing the renaming game, even with gt3x0 series. If amd wants to charge an additional $10, I'd rather see that than renaming the same product and getting the average non-techy into buying the something multiple times.

I have yet to see non techy buy the same renamed product multiple times. This is just an imaginary scenario that really doesn't happen.

For one, at least with the gt310, its a 50 dollar card. This is absolutely entry level.

No one buying entry level cards, is going to be buy a card every year, because they are not buying the card to game and its pointless to buy a new entry level card every year.

Secondly, someone able to install a graphics card, should be techie enough to know that they are not really upgrading from 60 dollar card to 50 dollar card.

The point of everything in general is any company will do whatever it takes to make money, whether it is bribing manufacturers, renaming, or raise prices when their is no competition. These companies are businesses and we can expect they act in their own self interest.
The only people that upgrade a card more than every two or three years, are the bleeding edge enthusiast who buy the very top every release and are thus unlikley to fall prey to this renaming thing because it is not in this target product on top of they likely know what products are renamed.

Who this does trick are people who are deciding on a new computer and are deciding between an AMD and NV product.

I think this renaming thing is getting carried away too. But NV is making money which goes to show you this is working.

[AliG]

You're thinking from a logical standpoint lol. I know plenty of people who buy whatever sounds newer without really knowing what the product is. For instance, a wealthy friend of mine went through 4 laptops in 3 years, including an alienware that had sli graphics and a quadcore processor. Did he ever actually make use of those laptops? No, he just wanted bragging rights.

You'd be surprised how stupid some people are, and the ones with money are those who are susceptible to renaming

[Diverge]

more like they are raising prices cause they can't deliver the products cause of their production issues.

When what you already have is pretty good, but you have an itch to spend money for the latest stuff... but can't find it anywhere, or see prices rising. Then it just might be best to leave well enough alone

[gosh]

Maybe those who sell hardware want it too, people will delay the computer buy if there is something missing that is cheap but not in store.

[Olivon]

Reminds me when 8800 GT was out

[BababooeyHTJ]

I'm assuming that this is good news right guys?

Originally Posted by AliG

You're thinking from a logical standpoint lol. I know plenty of people who buy whatever sounds newer without really knowing what the product is. For instance, a wealthy friend of mine went through 4 laptops in 3 years, including an alienware that had sli graphics and a quadcore processor. Did he ever actually make use of those laptops? No, he just wanted bragging rights.

You'd be surprised how stupid some people are, and the ones with money are those who are susceptible to renaming

And the cheapest dedicated video card that Nvidia sells gives you bragging rights? Nobody is buying GT210 as an upgrade and I'm not sure how that relates to this thread anyways since GT210 really competes with 5870.

Originally Posted by ExodusC

I guess AMD wants to milk as much out of the 5800 series' dominance as they can... They know the cards will sell out no matter what, right now.

Yep I agree, supply and demand.

I just love the spin that some people try to put on this.

[lkiller123]

They will keep doing this until Nvidia comes up with something better

[zerazax]

AMD probably overestimated Nvidia delivering their card in a timely fashion, otherwise we probably would've seen higher MSRP's on release day

[Chewbenator]

Eh, might as well. In the end the retailers are going to charge what people will pay, and so far that's working. Looks like we'll have to wait for Nvidia to get their act together before these cards are available and their original price. The $100 premium XFX cards at Newegg are still selling out.

[Lightman]

So it seems my HD5870 purchased on the first day was the best move I've did hardware wise this year!

It suxx to be an early adopter - NOT always

[Generic user #2]

come on guys...is $10 reallt that big of a deal? when you're spending several hundred on it already?

[grimREEFER]

Originally Posted by Diverge

more like they are raising prices cause they can't deliver the products cause of their production issues.

When what you already have is pretty good, but you have an itch to spend money for the latest stuff... but can't find it anywhere, or see prices rising. Then it just might be best to leave well enough alone

there are no production problems.
that was just publicist-speak for gouging.

And get this guys, not only is the 5870 more expensive, i heard it doesnt even come with dedicated servers!

[lkiller123]

Originally Posted by Generic user #2

come on guys...is $10 reallt that big of a deal? when you're spending several hundred on it already?

Um, no, they raised prices for like 9001 times already

[Piotrsama]

So, what are the official MSRP prices then?

Originally Posted by Baulten

AMD must have really, really underestimated the demand for the cards.

Originally Posted by zerazax

AMD probably overestimated Nvidia delivering their card in a timely fashion, otherwise we probably would've seen higher MSRP's on release day

They overestimated TSMC's supply capabilities.

[rozzyroz]

once i saw that nvidia did not drop their prices to be competitive with the 5xxx series, i knew they were going to jump up in price... the 5850 is what i have been watching, it was $259 at first, and now its $309... i hope these come down soon, im tired of waiting now.

[zalbard]

Haha, most people wish it was 10$ imo.
It's way more in reality. Due to availability issues mostly.