Quote Originally Posted by B.E.E.F. View Post
Selling below cost. They're taking a hit off each CPU. It's much less than if they stopped selling CPU's all together.

The fixed costs are killing them. If they increase market share, they should be able to turn a profit.
I don't rule out the possibility of increased volume alone being enough to enable them to turn a profit(but how much more volume at current pricing do they need and is it realistic to expect that they could achieve it?), but I suspect a small price increase if they felt they could get away with it would be more effective.

I hope they can survive until Bulldozer and that it either puts them back in the lead performance wise or at least makes things very close and gives them the sort of modular architecture where they can easily roll off Duals, Tri's, Quad's, Hex's etc, without having to use cost ineffective higher core dies for the low die market.