EA's Executive VP of Strategic Growth Matt Bilbey said in an interview to gamesindustry.biz that he expects game streaming to be an unavoidable fact of our lives, replacing traditional consoles and gaming-specific devices with smartphone-based solutions or Smart TV apps. Matt Bilbey spoke on how scaling bandwidth and latency is paramount to this streaming future, and likely one of the reasons streaming services up to now have struggled for acceptance - and even survival.
"(...) today, that [bandwidth and latency issues] is still a challenge. But I think over the next year to two years, that barrier will drop. Not for everyone, but for a lot of people. Bandwidth capabilities will go up so the business model around streaming a game becomes more viable. If you buy into a streaming solution and the experience is laggy half the time, you're going to stop and not do it again, which is the challenge some of the companies previously had. I think there's now a solution where we can deliver on the promise, and we're working with a lot of the companies who create the server infrastructure, and there are a lot of innovative solutions from a lot of big companies we're working with that will actually allow us to bring this to life."
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