https://www.techpowerup.com/245372/m...u-cooling-tech

MSI showcased their upcoming overkill solution for users that want to have a dedicated PCIe x16 expansion card - and one that brings the true and final cooling solution to end all thermal throttling. Basically, the company appropriated its Aero cooler, which is used for some of their graphics cards, and applied it to a 4x M.2 expansion card. The result? Up to 50 W of cooling capability with this solution - which can go up to 75 W if users connect the additional 6-pin power connector for the fan to go into overdrive.

It's almost as if MSI was giving users a "yes we can" shout on designing this cooling solution, with the amount of overkill this has. No amount of thermal throttling should occur here - ever. Maybe overcompensating for the M.2 Shield debacle? Whatever the reason, this is certainly a competent cooling solution, and it will be included inside their Threadripper X399 MEG Creation motherboard - an outrageous motherboard, with an outrageous M.2 cooling solution. Balance is brought back to the world. Naturally, the company also has plans to offer their expansion M.2 card as a standalone product.