https://www.techpowerup.com/245318/n...rail-indicates

We the media and you enthusiasts are always getting scare jumps every time a high-profile launch is announced - or even hinted at. And few product launches are as enthusing as those of new, refined graphics cards architectures - the possibilities for extra performance, bang for buck improvements, mid-tier performance that belonged in last generation's halo products - it's all a mix of merriment and expectation - even if it sometimes tastes a little sour.

Adding to the previous breadcrumbs neatly laid-out regarding NVIDIA's Hot Chips presentation on a new "Next Generation mainstream GPU", the source for et another piece of bread that would make Grettel proud comes from Power Logic, a fan supplier for numerous AIB partners (company representative holding an EVGA graphics card below), who have recently said they expected "Q3 orders to be through the roof". Such an increase in demand usually means increased orders as AIB partners stock up on materials to produce a substantial enough stock for new product launches, and does fall in line with the NVIDIA Hot Chips presentation in August. Q3 starts in July, though, and while the supply-chain timings are unknown, it seems somewhat tight for a July product launch that coincides with the increased fan orders.