Seems like almost every industry is looking towards transitioning to a subscription model for its goods and services. Netflix may be the most iconic one such company, having acquired millions of subscribers that allow it to have a relatively stable, monthly influx of liquidity (yes, we can also count World of Warcraft on such a scenario). However, many other industries have taken to the same approach (think lootcrates, all kinds of crates, subscription services for online features, etc).
That said, few industries can take the same amount of data from their subscribers such as these media-consumption based ones, where an Internet connection is required, and user data - be it views or, the most interesting metric, engagement rates - are king in determining exactly what the user base expects and craves more of. Netflix's algorithms and view history have been responsible for the selection of its future investments. The base idea for the movie Bright, for example, was developed based on a mash-up of genres Netflix's algorithms indicated as the more captivating to the user base - and Netflix's sci-fi portfolio, for instance, has recently grown towards becoming the single biggest investment from the company, as users seem to gobble-up such content (I'm dully guilty as charged for that one sin as well, I have to admit).
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