http://hexus.net/business/news/gener...n-says-report/
Lytro, an advanced light field camera systems maker, is being purchased by Google for approx $40 million, say sources speaking to TechCrunch. Lytro has featured in the HEXUS news pages a number of times thanks to its innovative 'infinite-focus' technology cameras for consumers and professionals. More recently the firm has been applying this technology beyond the still-image concept - to video, cinematography, and AR/VR. It is thought that the Mountain View, California based imaging tech company will be snapped up now by neighbouring Google thanks to the way its tech can be leveraged in immersive VR.
Only last week Google debuted a new SteamVR app dubbed Welcome to Light Fields, which displays immersive photography in VR. Google also showcased a multi-camera technique for capturing its light fields. TechCrunch reckons that Lytro tech could be highly complementary to Google's light field project ideas.
Bookmarks